Search Engine Optimization (SEO)

Professional SEO for Better Search Engine Rankings

Search Engine Optimization (SEO) involves a series of tasks that aim to improve a website's ranking on major search engines such as Google, Bing & Yahoo!. Rankings are not only based on link popularity. To be considered competitive a website must be relevant to terms their potential customers are searching for.

Keyword Placement & Optimization

To rank high on a search engine for any given term, a website must be relevant to the searcher's query. Not only does the website have to contain that term within the content and in SEO valuable places, the website must also BE (about) that keyword. Yes, some places within your website is more valuable than others and YES, your website must have content that supports the questions and answers behind your target keyword(s).

Website Optimization

There are a variety of factors to consider when optimizing a website. Far beyond basic keyword placement, SEO involves aspects such as server performance, site structure, internal linking & more. Google claims to use about 300 search engine ranking factors to determine their listings. Keyword placement is simply not enough.

SEO Internal Linking

Internal linking and navigation helps search engine bots find their way around websites. What links say and which pages they point to determines a website's theme and goals. Internal linking helps search engines identify the importance of pages within your website, & in comparison to the rest of the web.

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