IBM and T-Mobile tied for first place overall from a study that analyzes seo procedures, but companies still have much to master with regards to connection building, according to a Covario study released Wednesday.

The Covario study taps into this company’s SEO Audit Score technology to measure high-tech advertisers, from zero to 100, on how well their Web pages were optimized between April and May 2011, for the keywords that outline their product categories.

Perfect scores for both content quality and technical optimization with search engines like google and yahoo drove IBM’s high score. Sharing top honors, T-Mobile demonstrated “outstanding” link-building performance, coming in 30 points over the link average. It is not clear how much clout that distinction holds — considering that Arnel Leyva, Covario director of product marketing, said most companies earned a letter grade audit score no better than a C.

“Linking continues to be very difficult,” Leyva said. “it is possible to automate just so much, and the remaining is based on relationship building.”

Dell’s SEO Audit Score came in one point less than the score shared by IBM and T-Mobile. Although Dell just barely missed being part of a three-way tie for the very best SEO Audit Score across all categories, it achieves “link-royalty” status with the highest Link Audit Score, doubling all the other advertisers apart from T-Mobile.

Although not a big surprise, it’s important to note that Dell built its business by instilling Internet-driven efficiencies across its organization.

Marketers can buy relationships and links, but Google will eventually identify that practice and ding the brand. The older, more established companies can lean on their brand recognition for support and links, whereas the Internet-age companies need to work harder and smarter.

The report breaks into segments starting from software to computers, HDTV to smartphones, printers to video game software and more. The bulk of Web pages assessed in the study had between tens of thousands to more than 1 million external inbound links. The volume of links did not necessarily translate into higher search rankings.

Scores were determined by content quality, technical optimization, and linking techniques.

Linking strategies between “old-guard” and “new-guard” technology companies proved the most interesting. The linking strength for the old-guard software companies, like IBM and Microsoft, resides in content and technical factors. Companies that came up through the “Internet age,” such as T-Mobile and Dell, are more social and do well with linking techniques.

The Covario SEO Audit Score Industry Rankings relies on the corporation’s SEO Audit Score to provide a measurement of how bellwether companies in various industries achieve brand awareness through organic search, how they fare against competitors, and the ones making an effort to do well. Of note: 25% of the 35 well-known companies selected to participate in this survey are Covario clients.

The technology behind the SEO audit and Covario SEO Audit Score analyzes the top 100 links linked to the top 10 URLs for any keyword in all languages across the main search engines. It cross-references the URLs to determine the ones shared most. These become link hubs and the ones determined to hold the most clout.

IBM and T-Mobile tied for first place overall from a study that analyzes seo procedures, but companies still have much to master with regards to connection building, according to a Covario study released Wednesday.

The Covario study taps into this company’s SEO Audit Score technology to measure high-tech advertisers, from zero to 100, on how well their Web pages were optimized between April and May 2011, for the keywords that outline their product categories.

Perfect scores for both content quality and technical optimization with search engines like google and yahoo drove IBM’s high score. Sharing top honors, T-Mobile demonstrated “outstanding” link-building performance, coming in 30 points over the link average. It is not clear how much clout that distinction holds — considering that Arnel Leyva, Covario director of product marketing, said most companies earned a letter grade audit score no better than a C.

“Linking continues to be very difficult,” Leyva said. “it is possible to automate just so much, and the remaining is based on relationship building.”

Dell’s SEO Audit Score came in one point less than the score shared by IBM and T-Mobile. Although Dell just barely missed being part of a three-way tie for the very best SEO Audit Score across all categories, it achieves “link-royalty” status with the highest Link Audit Score, doubling all the other advertisers apart from T-Mobile.

Although not a big surprise, it’s important to note that Dell built its business by instilling Internet-driven efficiencies across its organization.

Marketers can buy relationships and links, but Google will eventually identify that practice and ding the brand. The older, more established companies can lean on their brand recognition for support and links, whereas the Internet-age companies need to work harder and smarter.

The report breaks into segments starting from software to computers, HDTV to smartphones, printers to video game software and more. The bulk of Web pages assessed in the study had between tens of thousands to more than 1 million external inbound links. The volume of links did not necessarily translate into higher search rankings.

Scores were determined by content quality, technical optimization, and linking techniques.

Linking strategies between “old-guard” and “new-guard” technology companies proved the most interesting. The linking strength for the old-guard software companies, like IBM and Microsoft, resides in content and technical factors. Companies that came up through the “Internet age,” such as T-Mobile and Dell, are more social and do well with linking techniques.

The Covario SEO Audit Score Industry Rankings relies on the corporation’s SEO Audit Score to provide a measurement of how bellwether companies in various industries achieve brand awareness through organic search, how they fare against competitors, and the ones making an effort to do well. Of note: 25% of the 35 well-known companies selected to participate in this survey are Covario clients.

The technology behind the SEO audit and Covario SEO Audit Score analyzes the top 100 links linked to the top 10 URLs for any keyword in all languages across the main search engines. It cross-references the URLs to determine the ones shared most. These become link hubs and the ones determined to hold the most clout.

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